Author: Valerio Celletti
Google is going to be more serious about ads on Maps. How? The company will introduce “promoted pins ” or “promoted locations” on Maps so users will see branded …
An useful, appreciated and yet improvable feature on Adwords is the call conversions tracking through forwarding numbers. This feature allows to track customers who effectively reach our landing page …
Speaking of Google AdWords, we often have to face the objection that “AdWords is an expensive tool that needs months to works properly only if you invest high budgets.” …
In Google AdWords there was a time when “exact” meant exact. A few days ago, Google announced a change in the way exact match works in AdWords keywords. Since …
We are all aware of the fact that, and the statistics confirm it, the percentage of consumers that decide to purchase a product or service online is in continuous …
UPDATE August 2018: Seems that this option has been dismissed for good. I will update this post regularly to highlight any news on the topic. Seems like Google is …
Today I had the opportunity to have early access to the new Adwords interface. I simply received an email from the Google folks with an invitation to see an …
What does Google Partner mean? Why it matters? Google Partner status is granted to Adwords consultants or companies that met accounts’ high spending and performance requirements for managed clients campaigns. …
